Niche Marketing: Why It’s so Important
“Say your target customers are everyone, and you will sell to no one.” If your website is not producing as much revenue as you’d like, chances are you’re guilty of not targeting your audience sufficiently. Today’s business environment is so competitive that a small business’s best bet is to focus on developing niche products where there is less competition from large firms. Take the online book market. Amazon.com dominates the field, so smaller start-ups are wise to focus on books in specific niches. There are sites for […]
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